Blog | epitype

Making a real difference one electric can opener at a time…

When will happiness be seen as a viable brand value?

Design alone is not enough

Bright future for ethical design?

Internal brand guardian

Transparency, trust and confidence in a brand

The aim is to make nothing

Disruptive Innovation

Making businesses better or making better businesses?

CSR: The purpose of a brand is community

Design education - is it fit for purpose?

A protagonist in every child

Is it the responsibility of brands to tell the truth

Book Club: Catching Characters’ Emotions by Amy Coplan

Will my brand profit from sustainability?

3 things an ethical business can learn from the media

Brand personality in 140 characters

Can truth exist in film?

Are ugly fonts a marketing dream?

How sustainability killed branding

Ethical questions: branded content

Communications: People aren't lazy

Brand English

Is the pursuit of happiness selfish?

Ethics: Walking the walk

Brand storytelling in the community

Not all brands are equal

3 reasons to be good in the Digital Age